Creative and Art Director based in TLV. ​​

 

specializing in leading design teams and managing productions across fashion, lifestyle, and beauty brands.

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My design perspective combines creativity with concept. I truly believe wise visuality can create curiosity, attract the viewer's mind and raise it’s interest - a challenging task for the “instant culture” we live in.​

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As an experienced Art Director, I have led teams of designers and retouchers, managing creative outputs across multiple brand channels, including websites, newsletters, social media content, and branded packaging for various projects. Additionally, I have expertise in video production and editing, actively participating in video projects to bring brand stories to life across digital platforms.